Up Greek tourism launch
Archimedes: December 2012
Up Greek tourism campaign launch.
London's Picadilly Circus will be at the centre of a campaign to promote Greece and Greek lslands holidays in 2013. The private initiative, dubbed "Up Greek Tourism", is aimed at boosting the Greek economy and improving the image of Greece abroad. The latest campaign is aimed at raising money for a billboard at London's Piccadilly Circus to promote tourism in Greece and the Greek Islands.
A promotional video will be created by award-winning designer Charis Tsevis and will be displayed on the Piccadilly Lite 24 hours a day for two weeks in February 2013.
Money for the 'Up Greek Tourism' project will be raised through a grassroots campaign on the fund-raising website Loudsauce, a San Francisco-based crowd funding platform for sponsoring ads for social change.
Donors who pledge £10 or above will be entered into a raffle for the chance to win a return ticket to Greece from London, kindly donated by travel website tripsta.net.
Katerina Spetsiou, project manager for the London campaign, said: "We chose London and Piccadilly Circus because it's an iconic location, instantly recognisable around the world and the epicenter of a country which for years has been at the heart of Greek tourism."
A similar 30-day billboard display in New York's Times Square earlier this year was considered a huge success after supporters raised more than $20,000 in just two days to pay for the promotion.
The main objective of the 'Up Greek Tourism' campaign is to promote Greek tourism abroad in two ways: directly, through the outdoor advertising campaign, and indirectly through internet social media.
All team members contribute to projects for free and all expenses, including website hosting, domain registration, phone-calls, flights and some other expenses are covered by individuals involved in the project.
They hope to inspire Greeks to think of innovative personal initiatives to help the Greek economy and we also aim to demonstrate to the world that Greek people remain an innovative, resilient and hospitable nation.