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High score for Greek Islands

- by Jeremy Guest

Most visitors are highly satisfied with their holidays in the Greek Islands, according to an independent poll of visitor satisfaction.

The opinions of hundreds of holidaymakers were surveyed as part of a review commissioned by the Association of Greek Tourism Enterprises (SETE). The survey found a customer satisfaction rating of 84.1% for Greek Island holidays compared to 81.1% for rival countries competing for the same holiday market.

And Greek Island holidays scored an even higher 82.5% in a value-for-money index compared to just 80.5% for competing beach holiday destinations.

The customer satisfaction was calculated from guest review scores on hundreds of online travel agencies and hotel room review sites worldwide.

The scores have been calculated from nearly 83,000 online reviews by real visitors to more than 1,000 Greek hotels of all categories and types.

The results were compared with similar samples from other countries to draw up a benchmark of guest satisfaction published by ReviewPro's Global Review Index.

According to ReviewPro, holiday destinations that score above 80% are ranked satisfactory.

SETE plans to use the satisfaction index to improve the level of services and boost visitor numbers to Greece even further.

SETE formed a partnership with ReviewPro earlier this year to measure online guest satisfaction of Greek Island hotels and destinations.

ReviewPro is an international leader in online reputation and social media management for the hotel and hospitality industry.

Greece has enjoyed a bumper influx of visitors this year with numbers up 17% on 2013 and more than 3.5 million flying in between January and May.

UK visitors are on the rise with a 25% increase in those taking beach holidays in Greece compared to the same period last year.

Arrivals from other European countries have risen over 12% to more than two million putting Greece on course to beat last years total of 17.5 million holiday arrivals by a large margin.