Greek hotels cash in.
Record numbers of holiday arrivals to the Greek Islands this year has triggered a sharp rise in hotel prices. The average rate for a double room in Greece booked online this month is €131, a 10% rise on last year's August average of €119. Mykonos tops the table as hotel owners cash in on a record number of holiday visitors this year by hiking room prices an average 43% on top of last year's increase of 49%.
It partly explains why Mykonos has become the Greek holiday island of choice for the rich and famous with American rock star Bon Jovi the latest to take a summer holiday on the island.
Santorini is close behind with hotel prices in popular Imerovigli up 39% on last year while hotel rooms in Firostefani jumped 37% and Fira 26%.
This comes despite repeated blackouts on Santorini following a fire in the island's only power station that left the island in darkness for days and is still causing problems.
Other Greek resorts that have seen a sharp rise in hotel prices this months are Hanioti in Halkidiki (23%), Elounda on Crete (17%), Oia on Santorini (14%), Rethymnon on Crete (11%) and Kos Town (4%).
Not all islands are cashing in on tourists numbers. Some have fallen this month including Rhodes and Corfu, according to figures from the Research Institute for Tourism).
Latest ITEP figures show tourist arrivals in Greece and the Greek Islands rose 13.6% in the first half of 2013 with a 12.1% rise for the January-July period.
According to Greek Tourism Minister Olga Kefalogianni, Greece is on track for a record tourism year,
"I believe that we will have a record year as far as arrivals and revenues are concerned," Mrs. Kefalogianni said.